The
format is structured on the model of a short-fiction series, whose aim is the
theme of art, and is geared mainly to a composed target of boys from the
scholastic ages of 8-18 years old, without omitting the appeal for a more
diverse public.
The
tone is light, not academic, and is enriched with lively colors: the goal is to
give kids an approach to art that is more naturally possible. This is carried out with the use of a
language lacking rhetoric of difficult interpretation. Let's see the main elements which
represent the identity of the format.
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